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Advanced Diploma of Marketing BSB60515

The Advanced Diploma of Marketing BSB60515 course has been superseded by Advanced Diploma of Marketing and Communication BSB61315. This course is in its transition period.

The Advanced Diploma of Marketing reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

BSB60515

 

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • Marketing director
  • Marketing strategist
  • National, regional or global marketing manager

Course Structure

COURSE SUBJECTS

Advanced Diploma of Marketing (BSB60515)
11 subjects

  • Market Research 2
  • Marketing Objectives 
  • Strategic Planning
  • Marketing Plan
  • Marketing Opportunities 2
  • Advertising Campaigns 
  • Marketing Process
  • International Marketing Programs
  • Knowledge & Information Management
  • Financial Management 2 
  • Manage Diversity 2

Recognition of Prior Learning (RPL)/Credit Transfer

Students may be eligible to obtain credits for individual modules as a result of experience gained in employment in the relevant business fields or from previous training or education. A fee is payable for assessing your RPL status. Students may also be eligible for credit transfer for relevant units studied at an Australian Registered Training Organisation. 

Please check online for our RPL and credit transfer policy:

 

Mode of Study

If you are on a Student Visa, you may study 25% of your course by distance or online.

Please refer here for more information.

 



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Sample Timetable

 

MORNING  DAY 1  DAY 2   EVENING DAY 1 DAY 2
07:30 - 09:30  SET^  SET^   14:00 - 16:00  EYES*  ASM# Tutorial   
09:30 - 12:30      Lecture       Lecture   16:00 - 17:00  SET^  SET^
12:30 - 13:30     SET^ SET^   17:00 - 20:00  Lecture    Lecture
14:00 - 16:00     EYES*  ASM# Tutorial    20:00 - 22:00  SET^  SET^

NOTE:

  • Timetables may vary slightly from campus to campus.
    • Brisbane and Melbourne campuses offer morning timetable option only.  
    • Sydney campuses offer evening timetable option only.
  • Lectures may be mixed and each student will study a total of 20 timetabled hours per week for each 9 week term they are enrolled in.
  • EYES and ASM tutorials are available at the same time on other days.

*EYES = Enhance Your Employability Skills tutorial.

#ASM = Academic Support Material tutorial.

^SET = Subject Enhancing Tutorial

 


Assessment

All vocational courses are assessed through a combination of assessment types that may include examinations, essays, reports, group tasks, portfolios and/or presentations.


Entry Requirements

Academic

Successful completion of Australian Year 12 or equivalent at minimum.

English Level Required*

Successful completion of 10 weeks of General English at Upper Intermediate level (plus 80% attendance) at APC or at other approved providers or equivalent.

Check your English level here

 


Pathways - For Articulations To:


  • Central Queensland University (CQUniversity)

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    CRICOS Provider No: 00219C

    http://www.cqu.edu.au

    CQUniversity is one of Australia’s most dynamic universities with a rich cultural diversity. Students earn quality degrees and benefit from increased job opportunities. Courses and programs are modelled on teaching and learning excellence, flexibility and personal service. CQUniversity was awarded the 2005 National Exporter of the Year (Education), the second time that CQUniversity won this prestigious national award.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business 10 Credits up to 1.5 years course credit
  • Kaplan Business School

    Kaplan - Logo.gif

    CRICOS Provider No: 02426B

    http://www.kbs.edu.au

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business 11 Credits up to 1.25 years course credit
    Bachelor of Business (Accounting) 11 Credits up to 1.25 years course credit
    Bachelor of Business (Human Resources) 11 Credits up to 1.25 years course credit
    Bachelor of Business (Hospitality and Tourism Management) 11 Credits up to 1.25 years course credit
  • The University of Newcastle Australia

    the_university_of_newcastle_logo.jpg

    CRICOS Provider No: 00109J

    http://www.newcastle.edu.au

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business 40 Credits up to almost 6 months course credit
    Bachelor of Commerce 40 Credits up to almost 6 months course credit
  • University of Canberra

    university-of-canberra-logo.png

    CRICOS Provider No: 00212K

    http://www.canberra.edu.au

    The University of Canberra (UC) enables learners to study domestically in Canberra, Sydney, Melbourne, Brisbane and the Gold Coast or internationally in Hong Kong, China, Bhutan and Singapore. UC courses not only focus on ensuring graduates are well-versed in the theoretical knowledge of their industry of choice, but also have a strong practical component so that learners are prepared for employment upon completion of their studies.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Marketing Management 36 Credits up to 1.5 years course credit
  • University of New England (UNE)

    une-logo.png

    CRICOS Provider No: 00003G
    www.une.edu.au

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business 60 Credits up to almost 1.5 years course credit
  • University of Wollongong (UOW)

    uow-logo.png

    CRICOS Provider No: 00102E

    http://www.uow.edu.au

    Located in the greater Sydney region, the University of Wollongong is a key technological centre, 90 minutes drive or train ride from the centre of the city of Sydney.
    Wollongong University College offers courses that provides pathways to degree courses at UOW.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Commerce 24 Credits 0.5 years course credit

Course Quick Facts



Course Length

4 terms (approximately 12 months)


Start Dates


Fees

Course fees*:
Total: $9,800 ($2,450 per term)
Workbook fee: Free to download or $10 per subject for hard copy.
Application fees:
Student visa holders - $250
Other visas holders - $200
* Promotional fees may be applicable from time to time. Please contact us for further details.

Meet some of our teachers

Brian Hunt.jpg

Brian HTourism/Hospitality/Business/Management/Marketing Trainer (at APC since 2010)

Industry Experience
  • Vocational Trainer
  • University Lecturer
  • Head of People & Operations Management Development − China Brokers Ltd (7 years)
  • Operations and Customer Service Management − QANTAS (11 years)
  • Manager Routes Marketing Services & Products (SE Asia, China & Japan) − QANTAS (4 years)
  • Manager, Passenger Service Marketing & Training (North America) − QANTAS (3 years)
  • Customer Service Manager International − QANTAS (3 years)
Qualifications
  • Master of Business Administration in Business Management (Monash University)
  • Bachelor of Business in Tourism (Southern Cross University)
  • Post-graduate studies: Industrial Law and Labour Relations (The University of Sydney)
  • Advanced Diploma of Management
  • Diploma of Business (Marketing)
  • Diploma of Hospitality (Management)
  • Diploma of Tourism (Operations Management)
  • Certificate IV Training and Assessment

Gail Corrie.jpg

GailBusiness/Management/Human Resources Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
  • Human Resources Manager − Hicksons Lawyers (5 years)
  • Human Resources Consultant (3 years)
  • ESL Teacher
  • Memberships: Australian Legal Practice Management Group NSW (member of Learning & Development Committee), Australian Human Resources Institute (AHRI), Australian Institute of Management (AIM), Australian Industry Group
Qualifications
  • Bachelor of Arts (University of New England)
  • Foundations of Human Resources − Australian Human Resources Institute (Charles Sturt University)
  • Course in OHS Consultation (WorkCover NSW)
  • Certificate IV Training and Assessment
  • Certificate IV in TESOL (CELTA)
  • Cambridge Certificate in English Language Teaching to Adults (CELTA)

Josh Thomas_APC_PhotoShot_20Feb2015_328.jpg

JoshMarketing Trainer (at APC since 2014)

Industry Experience
  • Vocational Trainer (3 years)
  • Small business owner (2 years)
  • Marketing Co-ordinator (2 years)
  • Retail industry (5 years)
Qualifications
  • Bachelor of Marketing and The Media
  • Certificate IV in Training and Assessment
  • Senior First Aid

Susan Stack.jpg

Susan SVET Academic Coordinator (at APC since 2011)

Industry Experience
  • Project Administration BHP, Port Kembla (5 years)
  • International Markets Coordinator Bluescope Steel, Port Kembla (4 years)
  • Member Services Officer (Pillar Administration), Coniston 12 months
Qualifications
  • Bachelor of Commerce (International Business) (UOW)
  • Certificate IV Small Business Management
  • Certificate IV Training and Assessment
  • Graduate Certificate (Business Coaching) (Sydney Business School, UOW)
  • Graduate Certificate (Adult and Vocational Education) (Charles Sturt University)

Eva Busina.jpg

EvaBusiness/Management Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
Qualifications
  • Master of Education in Adult Education (UTS)
  • Graduate Diploma in Vocational & Workplace Learning (UTS)
  • Bachelor of Social Science (University of New England)
  • Major in Psychology (UNE)
  • Minor in Sociology (UNE)
  • Diploma of Management
  • Diploma of Marketing
  • Certificate IV IN Training and Assessment
  • Senior First Aid St John