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Certificate IV in Marketing BSB41315

The Certificate IV in Marketing BSB41315 course has been superseded by Certificate IV in Marketing and Communication BSB42415. This course is in its transition period. 

Students who graduate from this qualification will be able to provide leadership and guidance to others with some limited responsibility for the output of others, however graduates will typically report to a more senior marketing practitioner.

BSB41315

 

The Certificate IV in Marketing will provide students with the training they need to work within the business environment in a variety of roles such as:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer

The Certificate IV in Marketing will equip students with the skills needed to succeed in marketing both within Australia and internationally.


Course Structure

 

Course Subjects

Certificate IV in Marketing BSB41315

8 subjects

 

 

 

 

 

 

Presentation Skills

Marketing Activities 1

Fundamentals of International Marketing

Manage WHS Operations

Fundamentals of Public Relations

The Mind of the Consumer

Selling Directly

Risk Management 1

Recognition of Prior Learning (RPL)/Credit Transfer

Students may be eligible to obtain credits for individual modules as a result of experience gained in employment in the relevant business fields or from previous training or education. A fee is payable for assessing your RPL status. Students may also be eligible for credit transfer for relevant units studied at an Australian Registered Training Organisation.

Please check online for our RPL and credit transfer policy:

 

Mode of Study

If you are on a Student Visa, you may study 25% of your course by distance or online.

Please refer here for more information.


Sample Timetable

Sample only - timetables can vary between campuses

MORNING  DAY 1  DAY 2   EVENING DAY 1 DAY 2
07:30 - 09:30  SET^  SET^   14:00 - 16:00  EYES*  ASM# Tutorial   
09:30 - 12:30      Lecture       Lecture   16:00 - 17:00  SET^  SET^
12:30 - 13:30     SET^ SET^   17:00 - 20:00  Lecture    Lecture
14:00 - 16:00     EYES*  ASM# Tutorial    20:00 - 22:00  SET^  SET^

NOTE:

  • Timetables may vary slightly from campus to campus.
  • Lectures may be mixed and each student will study a total of 20 timetabled hours per week for each 9 week term they are enrolled in.
  • EYES and ASM tutorials are available at the same time on other days.

*EYES = Enhance Your Employability Skills tutorial.

#ASM = Academic Support Material tutorial.

^SET = Subject Enhancing Tutorial

 


Assessment

All vocational courses are assessed through a combination of assessment types that may include examinations, essays, reports, group tasks, portfolios and/or presentations.


Entry Requirements

Academic

Successful completion of Australian Year 11 or equivalent at minimum.

English Level Required*

Successful completion of 10 weeks of General English at Intermediate level (plus 80% attendance) at APC or at other approved providers or equivalent.

Check your English level here

 


Pathways - For Articulations To:


  • International College of Management Sydney (ICMS)

    ICMS - Logo.png

    CRICOS Provider No: 01484M

    www.icms.edu.au

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business Management 6 Credits Reduced workload spread through 2.75 years
  • University of Canberra

    university-of-canberra-logo.png

    CRICOS Provider No: 00212K

    http://www.canberra.edu.au

    The University of Canberra (UC) enables learners to study domestically in Canberra, Sydney, Melbourne, Brisbane and the Gold Coast or internationally in Hong Kong, China, Bhutan and Singapore. UC courses not only focus on ensuring graduates are well-versed in the theoretical knowledge of their industry of choice, but also have a strong practical component so that learners are prepared for employment upon completion of their studies.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Politices & International Relations 12 Credits up to 6 months course credit
    Bachelor of Accounting 12 Credits up to 6 months course credit
    Bachelor of Finance 12 Credits up to 6 months course credit
    Bachelor of Australian Politics & Public Policy 12 Credits up to 6 months course credit
    Bachelor of Human Resource Management 12 Credits up to 6 months course credit
    Bachelor of International Business 12 Credits up to 6 months course credit
    Bachelor of Marketing Management 12 Credits up to 6 months course credit
    Bachelor of Entrepreneurship & Innovation 12 Credits up to 6 months course credit
    Bachelor of Gender & Diversity 12 Credits up to 6 months course credit
    Bachelor of Public Administration 12 Credits up to 6 months course credit
    Associate Degree of Justice Studies 12 Credits up to 6 months course credit
    Bachelor of Event & Tourism Management 12 Credits up to 6 months course credit
    Bachelor of Management 12 Credits up to 6 months course credit
    Bachelor of Business Informatics 12 Credits up to 6 months course credit
    Bachelor of Business Administration 12 Credits up to 6 months course credit
    Bachelor of Applied Economics 12 Credits up to 6 months course credit
    Bachelor of Building & Construction Management 12 Credits up to 6 months course credit

Course Quick Facts


Course Length

3 terms (approximately 9 months)


Start Dates


Fees

Course fees*:
Total: $5,850 ($1,950 per term)
Workbook fee: Free to download or $5 per subject for hard copy.
Application fees:
Student visa holders - $250
Other visas holders - $200
* Promotional fees may be applicable from time to time. Please contact us for further details. 

Meet Our Teachers

Brian Hunt.jpg

Brian HTourism/Hospitality/Business/Management/Marketing Trainer (at APC since 2010)

Industry Experience
  • Vocational Trainer
  • University Lecturer
  • Head of People & Operations Management Development − China Brokers Ltd (7 years)
  • Operations and Customer Service Management − QANTAS (11 years)
  • Manager Routes Marketing Services & Products (SE Asia, China & Japan) − QANTAS (4 years)
  • Manager, Passenger Service Marketing & Training (North America) − QANTAS (3 years)
  • Customer Service Manager International − QANTAS (3 years)
Qualifications
  • Master of Business Administration in Business Management (Monash University)
  • Bachelor of Business in Tourism (Southern Cross University)
  • Post-graduate studies: Industrial Law and Labour Relations (The University of Sydney)
  • Advanced Diploma of Management
  • Diploma of Business (Marketing)
  • Diploma of Hospitality (Management)
  • Diploma of Tourism (Operations Management)
  • Certificate IV Training and Assessment

Gail Corrie.jpg

GailBusiness/Management/Human Resources Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
  • Human Resources Manager − Hicksons Lawyers (5 years)
  • Human Resources Consultant (3 years)
  • ESL Teacher
  • Memberships: Australian Legal Practice Management Group NSW (member of Learning & Development Committee), Australian Human Resources Institute (AHRI), Australian Institute of Management (AIM), Australian Industry Group
Qualifications
  • Bachelor of Arts (University of New England)
  • Foundations of Human Resources − Australian Human Resources Institute (Charles Sturt University)
  • Course in OHS Consultation (WorkCover NSW)
  • Certificate IV Training and Assessment
  • Certificate IV in TESOL (CELTA)
  • Cambridge Certificate in English Language Teaching to Adults (CELTA)

Susan Stack.jpg

Susan SVET Academic Coordinator (at APC since 2011)

Industry Experience
  • Project Administration BHP, Port Kembla (5 years)
  • International Markets Coordinator Bluescope Steel, Port Kembla (4 years)
  • Member Services Officer (Pillar Administration), Coniston 12 months
Qualifications
  • Bachelor of Commerce (International Business) (UOW)
  • Certificate IV Small Business Management
  • Certificate IV Training and Assessment
  • Graduate Certificate (Business Coaching) (Sydney Business School, UOW)
  • Graduate Certificate (Adult and Vocational Education) (Charles Sturt University)

Eva Busina.jpg

EvaBusiness/Management Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
Qualifications
  • Master of Education in Adult Education (UTS)
  • Graduate Diploma in Vocational & Workplace Learning (UTS)
  • Bachelor of Social Science (University of New England)
  • Major in Psychology (UNE)
  • Minor in Sociology (UNE)
  • Diploma of Management
  • Diploma of Marketing
  • Certificate IV IN Training and Assessment
  • Senior First Aid St John