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Diploma of Marketing and Communication BSB52415

The Diploma of Marketing and Communication reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
BSB52415

 

Possible job titles relevant to this qualification include:

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Course Structure

COURSE SUBJECTS
Diploma of Marketing and Communication
(BSB52415)
11 subjects
  • Marketing Communication Plans
  • Marketing Projects
  • Market Trends
  • Marketing Opportunities 1 
  • Market Research 1
  • Crisis Management
  • Marketing Activities 2 
  • Media Plan
  • Marketing Mix
  • Marketing in a Digital World
  • Marketing Audit

Recognition of Prior Learning (RPL)/Credit Transfer

Students may be eligible to obtain credits for individual modules as a result of experience gained in employment in the relevant business fields or from previous training or education. A fee is payable for assessing your RPL status. Students may also be eligible for credit transfer for relevant units studied at an Australian Registered Training Organisation.

Please check online for our RPL and credit transfer policy

 

Mode of Study

If you are on a Student Visa, you may study 25% of your course by distance or online.

Please refer here for more information.

 


Sample Timetable

 

MORNING  DAY 1  DAY 2   EVENING DAY 1 DAY 2
07:30 - 09:30  SET^  SET^   14:00 - 16:00  EYES*  ASM# Tutorial   
09:30 - 12:30      Lecture       Lecture   16:00 - 17:00  SET^  SET^
12:30 - 13:30     SET^ SET^   17:00 - 20:00  Lecture    Lecture
14:00 - 16:00     EYES*  ASM# Tutorial    20:00 - 22:00  SET^  SET^

NOTE:

  • Timetables may vary slightly from campus to campus.
    • Sydney City campuses offer both morning and evening timetable options.
    • Bondi and Manly campuses offer evening timetable option only.
  • Lectures may be mixed and each student will study a total of 20 timetabled hours per week for each 9 week term they are enrolled in.
  • EYES and ASM tutorials are available at the same time on other days.

*EYES = Enhance Your Employability Skills tutorial.

#ASM = Academic Support Material tutorial.

^SET = Subject Enhancing Tutorial


Assessment

All vocational courses are assessed through a combination of assessment types that may include examinations, essays, reports, group tasks, portfolios and/or presentations.


Entry Requirements

Academic

Successful completion of Certificate IV in Marketing and Communication BSB42415.

English Level Required*

Successful completion of 10 weeks of General English at Intermediate level (plus 80% attendance) at APC or at other approved providers or equivalent.

Check your English level here

 

Course Quick Facts



Course Length

4 terms (approximately 12 months)


Start Dates

2017

Term 3: 24 Jul to 24 Sep 
Term 4: 16 Oct to 17 Dec

2018

Term 1: 05 Feb to 08 Apr
Term 2: 30 Apr to 01 Jul
Term 3: 23 Jul to 23 Sep
Term 4: 15 Oct to 16 Dec

NOTE: Course and campus availability subjects to demand.
One term = 12 weeks ( 9 weeks study & 3 weeks course break.
Please note the Christmas/New Year break is 7 weeks).


Fees

Course fees*: Total: $7,800 ($1,950 per term)
Workbook fee: Free to download or $10 per subject for hard copy.

Application fees: Student visa holders - $250 Other visas holders - $200 * Promotional fees may be applicable from time to time. Please contact us for further details.

 

Meet some of our teachers

Brian Hunt.jpg

Brian HTourism/Hospitality/Business/Management/Marketing Trainer (at APC since 2010)

Industry Experience
  • Vocational Trainer
  • University Lecturer
  • Head of People & Operations Management Development − China Brokers Ltd (7 years)
  • Operations and Customer Service Management − QANTAS (11 years)
  • Manager Routes Marketing Services & Products (SE Asia, China & Japan) − QANTAS (4 years)
  • Manager, Passenger Service Marketing & Training (North America) − QANTAS (3 years)
  • Customer Service Manager International − QANTAS (3 years)
Qualifications
  • Master of Business Administration in Business Management (Monash University)
  • Bachelor of Business in Tourism (Southern Cross University)
  • Post-graduate studies: Industrial Law and Labour Relations (The University of Sydney)
  • Advanced Diploma of Management
  • Diploma of Business (Marketing)
  • Diploma of Hospitality (Management)
  • Diploma of Tourism (Operations Management)
  • Certificate IV Training and Assessment

BRONDINO Ezio.JPG

EzioVET Assistant Academic Coordinator, Business/Marketing trainer (at APC since 2014)

Industry Experience
  • Passaparola Tutoring
  • Price Waterhouse Cooper
  • Willy’s Wine Bar, Rue des Petits Champs
  • Restaurant La Loggia, Boulevard Victor Hugo
  • Hotel “LA CASETTA”, Tiglieto
Qualifications
  • Diploma of Business Marketing (2008)
  • Cert I, II and III in Chinese Mandarin (2006)

Gail Corrie.jpg

GailBusiness/Management/Human Resources Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
  • Human Resources Manager − Hicksons Lawyers (5 years)
  • Human Resources Consultant (3 years)
  • ESL Teacher
  • Memberships: Australian Legal Practice Management Group NSW (member of Learning & Development Committee), Australian Human Resources Institute (AHRI), Australian Institute of Management (AIM), Australian Industry Group
Qualifications
  • Bachelor of Arts (University of New England)
  • Foundations of Human Resources − Australian Human Resources Institute (Charles Sturt University)
  • Course in OHS Consultation (WorkCover NSW)
  • Certificate IV Training and Assessment
  • Certificate IV in TESOL (CELTA)
  • Cambridge Certificate in English Language Teaching to Adults (CELTA)

Hasnain Zaheer.JPG

HasnainVET Trainer, Project Management/Human Resources/Leadership & Management/Marketing (at APC since 2013)

My philosophy to teaching, learning and career is that success in today's world increasingly depends upon your openness, flexibility and agility in learning continuously. We learn from a range of sources including in the workplaces, from the media and our networks and not just from books and courses. So, I would like for my students to learn how to learn beyond the formal courses they are enrolled in or the assessments they need to do. Rather, they need to conduct lifelong learning and reflection on work, education and experiences to grow in their vocation. My role is to facilitate the development of this attitude and orientation of continuous learning in my students.

Industry Experience
  • Trainer and assessor across marketing, management, HR, project management at APC 2013 onwards
  • Unit convenor of masters unit - Social Media Management at MQ 2016 onwards
  • Marker at Pearson for the subject Global Strategy & Leadership (GSL) of CPA exams 2014 onwards
  • Business owner - Simplogy, Sydney based boutique digital strategy and marketing firm 2009-2014
  • Head of Content Solutions, Yahoo!, Australia 2004-2007
  • Other experience comprise co-founder of start-up knowledgecareer.com acquired in less than one year (2000), product management of e-learning and corporate innovation (2001-2003), graduate trainee to senior executive at India's largest stock exchange - National Stock Exchange (1995-99)
Qualifications
  • Master of Research (MQ) 2015
  • Master of Management (MGSM) 2012
  • Certified Practicing Marketer (CPM AMI) 2013
  • Cert. IV in Training and Assessments (TAA) 2013
  • Foundations in Learning and Teaching (FiLT MQ) 2016

Josh Thomas_APC_PhotoShot_20Feb2015_328.jpg

JoshMarketing Trainer (at APC since 2014)

Industry Experience
  • Vocational Trainer (3 years)
  • Small business owner (2 years)
  • Marketing Co-ordinator (2 years)
  • Retail industry (5 years)
Qualifications
  • Bachelor of Marketing and The Media
  • Certificate IV in Training and Assessment
  • Senior First Aid

Susan Stack.jpg

Susan SVET Academic Coordinator (at APC since 2011)

Industry Experience
  • Project Administration BHP, Port Kembla (5 years)
  • International Markets Coordinator Bluescope Steel, Port Kembla (4 years)
  • Member Services Officer (Pillar Administration), Coniston 12 months
Qualifications
  • Bachelor of Commerce (International Business) (UOW)
  • Certificate IV Small Business Management
  • Certificate IV Training and Assessment
  • Graduate Certificate (Business Coaching) (Sydney Business School, UOW)
  • Graduate Certificate (Adult and Vocational Education) (Charles Sturt University)

Eva Busina.jpg

EvaBusiness/Management Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
Qualifications
  • Master of Education in Adult Education (UTS)
  • Graduate Diploma in Vocational & Workplace Learning (UTS)
  • Bachelor of Social Science (University of New England)
  • Major in Psychology (UNE)
  • Minor in Sociology (UNE)
  • Diploma of Management
  • Diploma of Marketing
  • Certificate IV IN Training and Assessment
  • Senior First Aid St John