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Diploma of Marketing BSB51215

The Diploma of Marketing BSB51215 been superseded by the Diploma of Marketing and Communication BSB52415. This course is in its transition period. 

The Diploma of Marketing reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

BSB51215

 

Possible job titles relevant to this qualification include:

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager
  • Public Relations Manager

Course Structure

Course Subjects

Diploma of Marketing BSB51215

11 subjects

 

 

 

 

 

 

 

 

 

Marketing Opportunities 1

Marketing Research 1

Market Trends

The Marketing Mix

Marketing Activities

Media Plan

Profile International Markets

Consumer Behaviour

Advanced Management of WHS

Manage Information Systems

Direct Marketing

Recognition of Prior Learning (RPL)/Credit Transfer

Students may be eligible to obtain credits for individual modules as a result of experience gained in employment in the relevant business fields or from previous training or education. A fee is payable for assessing your RPL status. Students may also be eligible for credit transfer for relevant units studied at an Australian Registered Training Organisation.

Please check online for our RPL and credit transfer policy:

 

Mode of Study

If you are on a Student Visa, you may study 25% of your course by distance or online.

Please refer here for more information.

 


Sample Timetable

 

MORNING  DAY 1  DAY 2   EVENING DAY 1 DAY 2
07:30 - 09:30  SET^  SET^   14:00 - 16:00  EYES*  ASM# Tutorial   
09:30 - 12:30      Lecture       Lecture   16:00 - 17:00  SET^  SET^
12:30 - 13:30     SET^ SET^   17:00 - 20:00  Lecture    Lecture
14:00 - 16:00     EYES*  ASM# Tutorial    20:00 - 22:00  SET^  SET^

NOTE:

  • Timetables may vary slightly from campus to campus.
    • Sydney City campuses offer both morning and evening timetable options.
    • Bondi and Manly campuses offer evening timetable option only.
  • Lectures may be mixed and each student will study a total of 20 timetabled hours per week for each 9 week term they are enrolled in.
  • EYES and ASM tutorials are available at the same time on other days.

*EYES = Enhance Your Employability Skills tutorial.

#ASM = Academic Support Material tutorial.

^SET = Subject Enhancing Tutorial


Assessment

All vocational courses are assessed through a combination of assessment types that may include examinations, essays, reports, group tasks, portfolios and/or presentations.


Entry Requirements

Academic

Successful completion of Australian Year 11 or equivalent at minimum.

English Level Required*

Successful completion of 10 weeks of General English at Intermediate level (plus 80% attendance) at APC or at other approved providers or IELTS proficiency level of 5.5 or above (minimum of 5.0 in writing) or equivalent.

Check your English level here

 


Pathways - For Articulations To:


  • Central Queensland University (CQUniversity)

    cqu_.jpg (1)

    CRICOS Provider No: 00219C

    http://www.cqu.edu.au

    CQUniversity is one of Australia’s most dynamic universities with a rich cultural diversity. Students earn quality degrees and benefit from increased job opportunities. Courses and programs are modelled on teaching and learning excellence, flexibility and personal service. CQUniversity was awarded the 2005 National Exporter of the Year (Education), the second time that CQUniversity won this prestigious national award.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business 4 Credits up to 6 months course credit
  • Kaplan Business School

    Kaplan - Logo.gif

    CRICOS Provider No: 02426B

    http://www.kbs.edu.au

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business 8 Credits up to 1 year course credit
    Bachelor of Business (Accounting) 8 Credits up to 1 year course credit
    Bachelor of Business (Human Resources) 8 Credits up to 1 year course credit
    Bachelor of Business (Hospitality and Tourism Management) 8 Credits up to 1 year course credit
  • University of Canberra

    university-of-canberra-logo.png

    CRICOS Provider No: 00212K

    http://www.canberra.edu.au

    The University of Canberra (UC) enables learners to study domestically in Canberra, Sydney, Melbourne, Brisbane and the Gold Coast or internationally in Hong Kong, China, Bhutan and Singapore. UC courses not only focus on ensuring graduates are well-versed in the theoretical knowledge of their industry of choice, but also have a strong practical component so that learners are prepared for employment upon completion of their studies.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Finance 24 Credits up to 1 year course credit
    Bachelor of Human Resource Management 24 Credits up to 1 year course credit
    Bachelor of International Business 24 Credits up to 1 year course credit
    Bachelor of Marketing Management 24 Credits up to 1 year course credit
    Bachelor of Entrepreneurship & Innovation 24 Credits up to 1 year course credit
    Bachelor of Public Administration 24 Credits up to 1 year course credit
    Bachelor of Event & Tourism Management 24 Credits up to 1 year course credit
    Bachelor of Management 24 Credits up to 1 year course credit
    Bachelor of Business Administration 24 Credits up to 1 year course credit
    Bachelor of Commerce 24 Credits up to 1 year course credit
  • University of New England (UNE)

    une-logo.png

    CRICOS Provider No: 00003G
    www.une.edu.au

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Business 48 Credits up to 1 year course credit
  • University of Southern Queensland (USQ), Sydney campus

    usq-logo.png

    CRICOS Provider No: 02225M

    http://www.usq.edu.au

    USQ is a dynamic, young University that offers award programs at undergraduate and postgraduate level by on-campus, off-campus or online study. It intends to remain flexible to meet the needs of learners throughout Australia and internationally.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Buisiness Administration 8 Credits up to 1 year course credit
  • University of Wollongong (UOW)

    uow-logo.png

    CRICOS Provider No: 00102E

    http://www.uow.edu.au

    Located in the greater Sydney region, the University of Wollongong is a key technological centre, 90 minutes drive or train ride from the centre of the city of Sydney.
    Wollongong University College offers courses that provides pathways to degree courses at UOW.

    Pathway Course Number of Credits Approximate Length Credit
    Bachelor of Commerce 24 Credits 0.5 years course credit

Course Quick Facts



Course Length

4 terms (approximately 12 months)


Start Dates

2017

Term 1: 06 Feb to 09 Apr
(Mid-term: 06 Mar)
Term 2: 01 May to 02 Jul
(Mid-term: 29 May)
Term 3: 24 Jul to 24 Sep
(Mid-term: 21 Aug)
Term 4: 16 Oct to 17 Dec
(Mid-term: 12 Nov)

2018

Term 1: 05 Feb to 08 Apr
(Mid-term: 05 Mar)
Term 2: 30 Apr to 01 Jul
(Mid-term: 28 May)
Term 3: 23 Jul to 23 Sep
(Mid-term: 20 Aug)
Term 4: 15 Oct to 16 Dec
(Mid-term: 12 Nov)


NOTE: Course and campus availability subjects to demand.
One term = 12 weeks ( 9 weeks study & 3 weeks course break.
Please note the Christmas/New Year break is 7 weeks).


Fees

Course fees*: Total: $7,800 ($1,950 per term)
Workbook fee: Free to download or $10 per subject for hard copy.

Application fees: Student visa holders - $250 Other visas holders - $200 * Promotional fees may be applicable from time to time. Please contact us for further details.

 

Meet Our Teachers

Brian Hunt.jpg

Brian HTourism/Hospitality/Business/Management/Marketing Trainer (at APC since 2010)

Industry Experience
  • Vocational Trainer
  • University Lecturer
  • Head of People & Operations Management Development − China Brokers Ltd (7 years)
  • Operations and Customer Service Management − QANTAS (11 years)
  • Manager Routes Marketing Services & Products (SE Asia, China & Japan) − QANTAS (4 years)
  • Manager, Passenger Service Marketing & Training (North America) − QANTAS (3 years)
  • Customer Service Manager International − QANTAS (3 years)
Qualifications
  • Master of Business Administration in Business Management (Monash University)
  • Bachelor of Business in Tourism (Southern Cross University)
  • Post-graduate studies: Industrial Law and Labour Relations (The University of Sydney)
  • Advanced Diploma of Management
  • Diploma of Business (Marketing)
  • Diploma of Hospitality (Management)
  • Diploma of Tourism (Operations Management)
  • Certificate IV Training and Assessment

Gail Corrie.jpg

GailBusiness/Management/Human Resources Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
  • Human Resources Manager − Hicksons Lawyers (5 years)
  • Human Resources Consultant (3 years)
  • ESL Teacher
  • Memberships: Australian Legal Practice Management Group NSW (member of Learning & Development Committee), Australian Human Resources Institute (AHRI), Australian Institute of Management (AIM), Australian Industry Group
Qualifications
  • Bachelor of Arts (University of New England)
  • Foundations of Human Resources − Australian Human Resources Institute (Charles Sturt University)
  • Course in OHS Consultation (WorkCover NSW)
  • Certificate IV Training and Assessment
  • Certificate IV in TESOL (CELTA)
  • Cambridge Certificate in English Language Teaching to Adults (CELTA)

Josh Thomas_APC_PhotoShot_20Feb2015_328.jpg

JoshMarketing Trainer (at APC since 2014)

Industry Experience
  • Vocational Trainer (3 years)
  • Small business owner (2 years)
  • Marketing Co-ordinator (2 years)
  • Retail industry (5 years)
Qualifications
  • Bachelor of Marketing and The Media
  • Certificate IV in Training and Assessment
  • Senior First Aid

Susan Stack.jpg

Susan SVET Academic Coordinator (at APC since 2011)

Industry Experience
  • Project Administration BHP, Port Kembla (5 years)
  • International Markets Coordinator Bluescope Steel, Port Kembla (4 years)
  • Member Services Officer (Pillar Administration), Coniston 12 months
Qualifications
  • Bachelor of Commerce (International Business) (UOW)
  • Certificate IV Small Business Management
  • Certificate IV Training and Assessment
  • Graduate Certificate (Business Coaching) (Sydney Business School, UOW)
  • Graduate Certificate (Adult and Vocational Education) (Charles Sturt University)

Eva Busina.jpg

EvaBusiness/Management Trainer (at APC since 2009)

Industry Experience
  • Vocational Trainer
  • Workplace Trainer
Qualifications
  • Master of Education in Adult Education (UTS)
  • Graduate Diploma in Vocational & Workplace Learning (UTS)
  • Bachelor of Social Science (University of New England)
  • Major in Psychology (UNE)
  • Minor in Sociology (UNE)
  • Diploma of Management
  • Diploma of Marketing
  • Certificate IV IN Training and Assessment
  • Senior First Aid St John