ADVANCED DIPLOMA OF MARKETING
Employability Skill Industry/enterprise requirements for this qualification include
Communication
  • conducting marketing communications for a variety of target markets, audiences or publics
  • making a presentation to clients or a group of colleagues
Teamwork
  • working with team members to complete marketing communications activities
  • working with team members to identify and allocate business resources
Problem solving
  • diagnosing problems with allocation and use of business resources
  • taking action to resolve issues arising in conducting work activities
Initiative and enterprise
  • collecting information and market intelligence on expected market growth areas
  • identifying, evaluating and suggesting marketing opportunities
Planning and organising
  • planning and implementing strategies to improve client relationships
  • planning promotional activities such as product launches
Self management
  • managing own time to ensure targets are met
Learning
  • maintaining knowledge of products and services
  • participating in ongoing professional development activities
Technology
  • using a computer-based program to develop an audio-visual presentation
  • selecting and using business technology suitable for a task