| Communication |
- conducting marketing communications for a variety of target markets, audiences or publics
- making a presentation to clients or a group of colleagues
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| Teamwork |
- working with team members to complete marketing communications activities
- working with team members to identify and allocate business resources
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| Problem solving |
- diagnosing problems with allocation and use of business resources
- taking action to resolve issues arising in conducting work activities
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| Initiative and enterprise |
- collecting information and market intelligence on expected market growth areas
- identifying, evaluating and suggesting marketing opportunities
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| Planning and organising |
- planning and implementing strategies to improve client relationships
- planning promotional activities such as product launches
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| Self management |
- managing own time to ensure targets are met
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| Learning |
- maintaining knowledge of products and services
- participating in ongoing professional development activities
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| Technology |
- using a computer-based program to develop an audio-visual presentation
- selecting and using business technology suitable for a task
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