| Communication |
- consulting, questioning, clarifying and evaluating information
- interpreting customer needs
- negotiating budgets and plans and then re-developing as required to meet organisational needs
- negotiating with internal and external stakeholders
- utilising excellent interpersonal skills, and producing a wide range of reports and making presentations as required
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| Teamwork |
- briefing various personnel on their roles and responsibilities regarding the implementation of the marketing plan
- coordinating resources and developing systems to manage team and individual performance
- defining performance measures and working collaboratively with team members
- identifying performance gaps and taking remedial action for underperformance
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| Problem solving |
- assessing financial viability of new opportunities and matching organisational capability with market needs
- collecting and analysing data
- comparing and contrasting data
- conducting situational analyses
- developing and managing risk and contingency plans
- developing strategies for improvement
- performing cost benefit analyses, budgeting, assessing and managing risk
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| Initiative and enterprise |
- evaluating and improving market performance
- identifying strengths and opportunities within organisation's projected capabilities and resources
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| Planning and organising |
- collecting, collating and analysing information using appropriate workplace business systems
- developing customer acquisition and retention strategies
- developing systems that are flexible and responsive to changing circumstances
- evaluating processes and making changes as required
- planning and managing resource acquisition and deployment within budgetary constraints
- planning for contingencies
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| Self management |
- applying discretion and judgement within complex environments
- managing own time and performance
- using judgement in planning and in the selection and allocation of resources
- working within organisational policies and procedures and legislative requirements
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| Learning |
- coaching and mentoring others to acquire new knowledge and skills
- providing learning and development opportunities
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| Technology |
- creating presentations using a range of media
- using computerised systems, software and telecommunication devices
- using technology to assist with the management of information and to assist the planning process
- using technology to record and generate ideas
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