COURSE OVERVIEW ENTRY REQ. / LENGTH COURSE STRUCTURE PATHWAYS / ARTICULATIONS

The Diploma of Marketing reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

Employability Skills

The course will also assist students to develop
higher level skills in the following areas:

Click here to view the table

Possible job titles relevant to this qualification include:

Marketing Manager
Marketing Team Leader
Product Manager
Public Relations Manager.

Pre-Requisites

Academic Level Required
Australian Year 12 or equivalent

English Level Required*
Successful completion of 10 weeks of Business English
or General English at an Intermediate level
(plus 80% attendance) at APC or at other approved
providers or IELTS proficiency level of 5.5 or above
(minimum of 5.0 in writing) or equivalent.

* For a free assessment of your level of English please go to:

www.apc.edu.au/pat

Course Length

Duration: 12 months

Semester :

2 terms per semester

6 months per semester

2 semester per year

Term:

12 weeks per term

4 terms per year

3 subjects (modules) per term

COURSE CONTENT AND STRUCTURE
COURSE	SUBJECTS
Diploma of Marketing (BSB51207) 11 Subjects	Marketing Opportunities 1
	Market Research 1
	Market Trends
	The Marketing Mix
	Marketing Activities
	Media Plan
	Profile International Markets
	Consumer Behaviour
	Manage Information Systems
	Advanced Management of OHS
	Managing Compliance

* Please click on the subject name for more information

Assessment

All vocational courses are assessed through a combination of assessment types including examinations, essays, reports, group projects and presentations.

RPL/Credit Transfer

Recognition of Prior Learning (RPL)/Credit Transfer (From Australian Registered Training Organisations Only)

Students may be eligible to obtain credits for individual modules as a result of experience gained in employment in the relevant business fields or from previous training or education.
A fee is payable for assessing your RPL status.
Please check online at http://apc.edu.au/pdfs/policies/RPL_and_credit_transfer_policy.pdf for our RPL and credit transfer policy.

Mode of Study

If you are on a Student Visa, you may study by distance or online up to 25% of the course in any Study Period.
Please refer here for more information:
http://apc.edu.au/pdfs/policies/Online_and_Distance_Delivery_Policy.pdf

Pathways/articulations

Students who successfully complete Diploma and and Advanced Diploma courses at Australian Pacific College have the opportunity to continue to our partner universities through our articulation pathways program. This program means that students are entitled to course credit towards their undergraduate degree at the partner university.

If you are interested in this pathway, please make inquiries at APC.

Please click here to find out more information about our University and other articulations.

Intake Dates

Intakes: 4 intakes per year

Term Dates
Year	Term 1	Term 2	Term 3	Term 4
2011	07 February to 08 April	02 May to 01 July	25 July to 23 September	17 October to 16 December
2012	06 February to 06 April	30 April to 29 June	23 July to 21 September	15 October to 14 December

Download PDF Application Form

ALL VISA CATEGORIES - DIPLOMA MARKETING
Description	Fees (AUD$)
Application Fee	$ 250
Tuition Fee (For City, Manly & Bondi Junction Campus)	$ 3600 per semester
Click here for other applicable fees

TUITION FEES INCLUDE

FREE Internet access.

OTHER TERMS & CONDITIONS:

Overseas Health Care Cover (OSHC) fees applicable for Student Visa holders only - please enquire.
Course & course fee subject to change without notice

Contact us to enquire about our Current Specials

Locations

Our flexible timetable gives you choices of location and study time.

Diploma of Marketing is currently only available at our City campus in the evening.

Contact the college for information about possible other times and locations.

Sample Timetable

APC vocational students complete their timetable selection online and are able to select their preferred subjects and locations. APC's range of locations and shifts provide maximum opportunities for flexibility of choice.

Classes will be timetabled any time from Monday to Sunday. Subject to availability.

Please see below for a sample timetable:

Time	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Sunday
Morning Session 7.30 - 9:30 am	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial
9:30am -1:30 pm	Lecture	Lecture	Lecture	Lecture	Lecture	Lecture	Lecture
1:30-2:00 pm	Break
Afternoon Session 2:00 – 4:00 pm	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial
4:00 - 5:00 pm	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial
5:00 - 5:30 pm	Break
Evening Session 5:30 - 9:00 pm	Lecture	Lecture	Lecture	Lecture	Lecture	Lecture	Lecture
9:00 - 10:00pm	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial	Tutorial

Timetables may vary slightly from campus to campus.

Lectures and tutorials may be mixed and each student will study a total of 20 scheduled, face to face hours per week for each 9 week term they are enrolled in.

VOCATIONAL COURSES

BUSINESS / IT / TOURISM

DIPLOMA OFMARKETING 064724A