Diploma of Social Media Marketing

Build an exciting career in Social Media Marketing. Prepare to work as a digital and social media marketing manager with this hands-on qualification.

The Diploma of Social Media Marketing is the perfect course for people who wish to work as digital managers and social media marketing managers. It aims to provide graduates with social media and digital marketing knowledge and skills required to perform the functions associated with these roles:

  • Digital/Social Media Coordinator
  • Digital Marketing Assistant
  • Communications Assistant
  • Digital Manager
  • Social Media Marketing Manager 

This course is available for Domestic Students under the Smart and Skilled Program in NSW. *Training in priority qualifications is fee-free and fully funded by the NSW and Commonwealth governments. You may be eligible for  FEE-FREE training if you enrol and start your studies before 31 December 2023. Click here to find out more about the Smart & Skilled Program NSW and apply now!

Are you a domestic or international student?

Course Structure

  • Content Marketing
  • Social media Marketing
  • Social Media Advertising
  • Personal Brands
  • Conversion Strategies
  • Social Media Strategy
  • Marketing Communication Plans
  • Marketing Projects
  • Marketing Opportunities 1
  • Marketing Mix
  • Persuasive Copywriting

Two additional subjects have been included in this qualification programming to enable direct pathway to the BSB60520 Advanced Diploma of Marketing & Communication. 10904NAT Diploma of Social Media Marketing comprises of only nine subjects and it is not mandatory to study the additional two subjects. Please contact the College for further information.

A student from the Diploma of Social Media Marketing course at the Australian Pacific College

Recognised Prior Learning (RPL) is available for all courses, subjects and units of learning and competency being offered by APC and APC Design School.

If you have experience, skills and knowledge in your field of work – you may be eligible or even close to attaining a related qualification.

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All vocational courses are assessed through a combination of assessment types that may include examinations, essays, reports, group tasks, portfolios and/or presentations.

CRICOS Provider No: 00117J

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James Cook University (JCU) is the second oldest university in Queensland and Australia’s leading university in the tropics with a 5 Star Rating for Learner Engagement & Graduate Employment according to the Good Universities Guide 2017.

Pathway CourseNumber of CreditsApproximate Length of Credit
Bachelor of Business5 CreditsUp to 1 year

CRICOS Provider No: 03389E

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Torrens University Australia brings a fresh, modern, careers-focused and global perspective to higher education, with courses providing graduates with a globally oriented skill-set that will make them a valuable contribution to any employer.

Pathway CourseNumber of CreditsApproximate Length of Credit
Bachelor of Business80 CreditsUp to 1 year
Bachelor of Business (Entrepreneurship)80 CreditsUp to 1 year
Bachelor of Business (Event Management)80 CreditsUp to 1 year
Bachelor of Business (Marketing)80 CreditsUp to 1 year
Bachelor of Business (Sports Management)80 CreditsUp to 1 year

CRICOS Provider No: 02225M

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USQ is a dynamic, young University that offers award programs at undergraduate and postgraduate level by on-campus, off-campus or online study. It intends to remain flexible to meet the needs of learners throughout Australia and internationally.

Pathway CourseNumber of CreditsApproximate Length of Credit
Bachelor of Business and Commerce (Marketing major)12 CreditsUp to 1.5 years

Entry Requirements


Successful completion of Australian Year 11 or equivalent.

English language proficiency requirements:

This Course requires you to be at an Upper-Intermediate English Level or have completed the English Proficiency Skills test with an Overall Minimum Pass Rate.

See below requirements to meet an Upper-Intermediate English Proficiency level:

ELICOS ProviderNumber of Weeks
in this English Level
Entry Level
Test Required
English Unlimited8 weeks minimum80%Minimum Attendance achieved
Other approved ELICOS colleges10 weeks minimum80%Minimum Attendance achieved
Absence of ELICOS school proof  YES

For detailed information please review the documents Minimum Entry Requirements for APC Courses and English Proficiency Tests Comparison chart.

To participate in APC courses students need to have certain technical equipment, software and design equipment. Please check this Technology and Equipment Standard for Students.

Students from the Diploma of Social Media Marketing course at the Australian Pacific College

Sample Timetable

DAY 109:00 - 12:00Subject 1: Livestream Lecture13:00 - 16:00Subject 2: Livestream Lecture
DAY 209:00 - 13:00Subject 1: Interactive Livestream Tutorial with on-campus support13:30 - 17:30Subject 2: Interactive Livestream Tutorial with on-campus support
DAY 309:00 - 13:00Online Subject: Livestream Tutorial with on-campus support15:30 - 17:30Enhance Your Employability Skills (EYES) tutorial
  • EVENING TIMETABLE – Timetabled sessions are as above with the exception of Lectures
    Subject 1 Livestream Lecture 14:00 – 17:00
    Subject 2 Livestream Lecture 18:00 – 21:00
  • The above is a sample timetable. Actual timetables may vary between campuses. Please contact APC to find out more information on the specific timetable for this course at the campus of your choice. Student timetables are available in MyAPC.hub. Click here to access the Tutorial Topic Calendar FAQ .
  • International students are expected to attend and study 20 timetabled hours per week.

Trainers & Assessors

Apply in 3 easy steps



Read through the admissions criteria and ensure you meet the entry requirements.



Apply online or contact us to assist with your application



We’ll contact you to confirm the details and help you through the rest of the process.

Bundle and Save on Visa Costs

Course bundling is when you apply for a series of related courses, instead of just one course, saving you money on your visa costs. 

For example, if you are interested in a Certificate II or Certificate III course, you can combine it into a bundle with a related Certificate IV course. Or combine a Certificate IV course with a related Diploma and Advanced Diploma.