Marketing Courses & Careers

Graduates will be job-ready with theoretical foundations and hands-on experience, utilising our Project Base program which provides students with practical work experience.

Marketing & Communications

Marketing and Communications (also known as Marcom) is an exciting and creative vocation worldwide. Marcom refers to the messages and media that marketers use to communicate with target markets. 

The Marketing and Communications courses at Australian Pacific College teach students how to develop a marketing strategy and implement marketing messages into campaigns to communicate with target markets.

Marketing communications include traditional advertising, direct marketing, social marketing, presentations and sponsorships.

Trainers and Assessors

Student Showcase


  • Marketing Manager
  • Marketing Team Leader
  • Public Relations Manager
  • Product Manager
  • Events Manager

  • Creating and managing marketing campaigns
  • Producing marketing collateral
  • Managing a team of creative professionals
  • Launching new products and creating events
  • Monitoring performance and outcomes

These figures vary from state to state. Please check job listing sites for accurate numbers.

Some common salary expectations are:

  • Marketing Coordinator: $50,000- $70,000 
  • Marketing Manager: $70,000 - $130,000 
  • Marketing Strategist: $130,000+ 

A marketing career is highly rewarding and dynamic. This field is forever changing with the new trends, technology and marketing platforms.

To be successful in this field it is highly recommended to have a Diploma of Marketing at minimum.

Social Media Marketing

The Social Media Marketing courses at Australian Pacific College teach students about the process of creating, posting and managing content for social media platforms to promote products or services, build a community and drive traffic to your business.

Social media marketing is incredibly valuable and beneficial to business recognition and growth. It helps businesses meet their target audience-customers and socially interact with the brand.

This is a constantly evolving field of marketing.

Trainers and Assessors

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  • Social Media Marketer
  • Social Media Manager
  • Social Media Strategist
  • Content Strategist
  • Content Creator

  • Creating strategies and monthly plans
  • Content creation
  • Posting on platforms
  • Creating and managing online communities
  • Social commerce / advertising

These figures vary from state to state. Please check job listing sites for accurate numbers.

Some common salary expectations are:

  • Content Creator: $50,000- $70,000
  • Social Media Manager: $50,000- $70,000
  • Social Media Strategist: $70,000 - $130,000 
  • Advertising Specialist: $130,000+ 

Building a career in social media is an excellent choice for professionals in marketing, entrepreneurs or anyone interested in this field. There's a great job demand for social media professionals and digital marketers.

This is a fast-paced industry and a critical area for many businesses.

Industry connections with ProjectBase

ProjectBase provides you with opportunities to participate in real-world industry projects while studying at APC.

Develop your skills and knowledge by working with experienced industry professionals.

Happy students with their Certificates of completion from the Australian Pacific College