Certificate IV in Marketing and Communication

Launch your marketing career by learning the foundational concepts of consumer behaviour, leadership skills, and networking.

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The Certificate IV in Marketing and Communication is designed to introduce you to basic marketing concepts while developing a comprehensive understanding of consumer behaviour, leadership skills and networking.

Graduating from this qualification will enable you to provide leadership and guidance to others with some limited responsibility for the output of others, however graduates will typically report to a more senior marketing practitioner.

Students are provided with the training they need to work within the business environment in a variety of roles within Australia and internationally such as:

  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Public Relations Officer
Students from the Certificate IV in Marketing and Communications at the Australian Pacific College

Are you a domestic or international student?

Course Structure

  • Marketing Activities
  • Consumer Behaviour
  • Complex Documents
  • Marketing Communication A
  • Marketing Communication B
  • Presentation Skills
  • Marketing Ideas
  • Fundamentals of Public Relations
  • Products and Services
  • Digital Media
  • Stakeholder Interactions
  • Creative Collaboration
A student from the Certificate IV in Marketing and Communications at the Australian Pacific College

Recognised Prior Learning (RPL) is available for all courses, subjects and units of learning and competency being offered by APC and APC Design School.

If you have experience, skills and knowledge in your field of work – you may be eligible or even close to attaining a related qualification.

Read more

All vocational courses are assessed through a combination of assessment types that may include examinations, essays, reports, group tasks, portfolios and/or presentations.

Entry Requirements


Successful completion of Australian Year 10 or equivalent.

English language proficiency requirements:

This Course requires you to be at an Intermediate English Level or have completed the English Proficiency Skills test with an Overall Minimum Pass Rate.

See below requirements to meet an Intermediate English Proficiency level:

ELICOS ProviderNumber of Weeks
in this English Level
Entry Level
Test Required
English Unlimited8 weeks minimum80%Minimum Attendance achieved
Other approved ELICOS colleges10 weeks minimum80%Minimum Attendance achieved
Absence of ELICOS school proof  YES

For detailed information please review the documents Minimum Entry Requirements for APC Courses and English Proficiency Tests Comparison chart.

To participate in APC courses students need to have certain technical equipment, software and design equipment. Please check this Technology and Equipment Standard for Students.

Students from the Certificate IV in Marketing and Communications at the Australian Pacific College

Sample Timetable

DAY 109:00 - 12:00Subject 1: Livestream Lecture13:00 - 16:00Subject 2: Livestream Lecture
DAY 209:00 - 13:00Subject 1: Interactive Livestream Tutorial with on-campus support13:30 - 17:30Subject 2: Interactive Livestream Tutorial with on-campus support
DAY 309:00 - 13:00Online Subject: Livestream Tutorial with on-campus support15:30 - 17:30Enhance Your Employability Skills (EYES) tutorial
  • EVENING TIMETABLE – Timetabled sessions are as above with the exception of Lectures
    Subject 1 Livestream Lecture 14:00 – 17:00
    Subject 2 Livestream Lecture 18:00 – 21:00
  • The above is a sample timetable. Actual timetables may vary between campuses. Please contact APC to find out more information on the specific timetable for this course at the campus of your choice. Student timetables are available in MyAPC.hub. Click here to access the Tutorial Topic Calendar FAQ .
  • International students are expected to attend and study 20 timetabled hours per week.

Apply in 3 easy steps



Read through the admissions criteria and ensure you meet the entry requirements.



Apply online or contact us to assist with your application



We’ll contact you to confirm the details and help you through the rest of the process.

Bundle and Save on Visa Costs

Course bundling is when you apply for a series of related courses, instead of just one course, saving you money on your visa costs. 

For example, if you are interested in a Certificate II or Certificate III course, you can combine it into a bundle with a related Certificate IV course. Or combine a Certificate IV course with a related Diploma and Advanced Diploma.