Advanced Diploma of Marketing and Communication
Delivered by
This course reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Marketing director
- Marketing strategist
- National, regional or global marketing manager
Are you a domestic or international student?
Course Structure
- Marketing Strategy
- Marketing Plan
- Marketing Processes
- Marketing Networks
- Marketing Research 2
- International Marketing Programs
- Advertising Campaigns 1
- Advertising Campaigns 2
- Innovation 2
- Problem Solving
- Marketing Budgets
- Organisational Digital Strategies
Recognised Prior Learning (RPL) is available for all courses, subjects and units of learning and competency being offered by APC and APC Design School.
If you have experience, skills and knowledge in your field of work – you may be eligible or even close to attaining a related qualification.
All vocational courses are assessed through a combination of assessment types that may include examinations, essays, reports, group tasks, portfolios and/or presentations.
A university of and for our regions, the University of Newcastle has delivered superior education and world-class research since 1965.
| Pathway Course | Number of Credits | Approximate Length of Credit |
|---|---|---|
| Bachelor of Business | 40 Credits | Up to 1 year |
| Bachelor of Commerce | 40 Credits | Up to 1 year |
Torrens University Australia brings a fresh, modern, careers-focused and global perspective to higher education, with courses providing graduates with a globally oriented skill-set that will make them a valuable contribution to any employer.
| Pathway Course | Number of Credits | Approximate Length of Credit |
|---|---|---|
| Bachelor of Business | 120 Credits | Up to 1.5 years |
| Bachelor of Business (Entrepreneurship) | 110 Credits | Up to 1.5 years |
| Bachelor of Business (Event Management) | 110 Credits | Up to 1.5 years |
| Bachelor of Business (Marketing) | 120 Credits | Up to 1.5 years |
| Bachelor of Business (Sports Management) | 110 Credits | Up to 1.5 years |
| Bachelor of Commerce | 90 Credits | Up to 1 year + 1 subject |
USQ is a dynamic, young University that offers award programs at undergraduate and postgraduate level by on-campus, off-campus or online study. It intends to remain flexible to meet the needs of learners throughout Australia and internationally.
| Pathway Course | Number of Credits | Approximate Length of Credit |
|---|---|---|
| Bachelor of Business and Commerce (Marketing major) | 12 Credits | Up to 1.5 years |
Entry Requirements
Academic:
Successful completion of 10904NAT Diploma of Social Media Marketing, BSB52415 Diploma of Marketing and Communication or BSB50620 Diploma of Marketing and Communication or equivalent or have four years equivalent full-time relevant verifiable work experience.
English language proficiency requirements:
This Course requires you to be at an Upper-Intermediate English Level or have completed the English Proficiency Skills test with an Overall Minimum Pass Rate.
See below requirements to meet an Upper-Intermediate English Proficiency level:
| ELICOS Provider | Number of Weeks in this English Level | Minimum Attendance | Entry Level Test Required |
| English Unlimited | 8 weeks minimum | 80% | Minimum Attendance achieved |
| Other approved ELICOS colleges | 10 weeks minimum | 80% | Minimum Attendance achieved |
| Absence of ELICOS school proof | YES |
For detailed information please review the documents Minimum Entry Requirements for APC Courses and English Proficiency Tests Comparison chart.
To participate in APC courses students need to have certain technical equipment, software and design equipment. Please check this Technology and Equipment Standard for Students.
Sample Timetable
| DAY TIMETABLE | ||||
| DAY 1 | 09:00 - 12:00 | Subject 1: Livestream Lecture | 13:00 - 16:00 | Subject 2: Livestream Lecture |
| DAY 2 | 09:00 - 13:00 | Subject 1: Interactive Livestream Tutorial with on-campus support | 13:30 - 17:30 | Subject 2: Interactive Livestream Tutorial with on-campus support |
| DAY 3 | 09:00 - 13:00 | Online Subject: Livestream Tutorial with on-campus support | 15:30 - 17:30 | Enhance Your Employability Skills (EYES) tutorial |
- EVENING TIMETABLE – Timetabled sessions are as above with the exception of Lectures
Subject 1 Livestream Lecture 14:00 – 17:00
Subject 2 Livestream Lecture 18:00 – 21:00 - The above is a sample timetable. Actual timetables may vary between campuses. Please contact APC to find out more information on the specific timetable for this course at the campus of your choice. Student timetables are available in MyAPC.hub. Click here to access the Tutorial Topic Calendar FAQ .
- International students are expected to attend and study 20 timetabled hours per week.
Trainers & Assessors
Apply in 3 easy steps
Prepare
Read through the admissions criteria and ensure you meet the entry requirements.
Offer
We’ll contact you to confirm the details and help you through the rest of the process.
Bundle and Save on Visa Costs
Course bundling is when you apply for a series of related courses, instead of just one course, saving you money on your visa costs.
For example, if you are interested in a Certificate II or Certificate III course, you can combine it into a bundle with a related Certificate IV course. Or combine a Certificate IV course with a related Diploma and Advanced Diploma.
